Investment – Divestment
2005 – 2010
- Sogec Marketing is the French leader in the management of promotional marketing operations on behalf of consumer brands and retail chains.
- Parquest acquired Sogec from its founder and CEO as part of an MBI led by promotional marketing professionals.
- Parquest supported the management team in the technological, marketing and commercial transformation of Sogec before selling it to Mediapost, a subsidiary of the La Poste group.